You may think that by having a website, you can open yourself to a worldwide market and this is a
great way to make sure that you boost your sales and your profits. The problem is that if your
website is in English and English alone, you won’t actually be reaching out to that worldwide
customer base and this could cut you off from thousands of potential customers. English may be the
most popular language in the world, but did you know that 70% of the world doesn’t actually speak
it? For this reason, if your site is in English with no translation option, you’re losing over 70% of your
worldwide customers before they even land on your site.
So how can translation benefit you?
The answer is very simple. When you have translation options available for your site, you can
register your site for different search terms. If you sell computer parts for example, you will most
likely show up for this term when it is typed into the Google search engine. If your site is translated
into Spanish, Arabic, German and French however, then you’ll show up for the same term in all of
these different languages and that is a great way to optimise your site for multiple countries.
Of course, other benefits include having a higher level of trust with your customers as well as having
the option to communicate with them on a level that they feel comfortable with, not to mention
that it has never been easier to get your site translated by a member of our dedicated linguistics
team. Why don’t you come and talk with us today to find out more about what we can do for you.
We would be more than happy to hear from you.
