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PGLS offers this ‘creative translation’ process of adapting your content to suit the needs of a target audience. Through transcreation, PGLS will ensure that your message is not only grammatically and linguistically correct, but has the local mindset and traditions in focus, so it delivers the most impact in its multilingual capacity. This process is typically used in the realms of brand messaging, taglines, slogans, marketing, advertisements, etc., and is typically handled by specialized multilingual marketing experts versus traditional translators.

 

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