The Global Language Services Industry Language Services – When Lives Hang In The Balance “Unfortunately, language is usually not seen as a priority in emergency responses. As a result, misinformation, mistrust, fear and panic can spread quickly.”1 – Nadia Berger and Grace Tang Nadia Berger and Grace Tange were referring to the aftermath of the […]
Localization and Return on Investment (ROI)
“Those who do not take risks, do not get to drink champagne,” insists a Russian saying. “No risk, no rewards,” echoes an American sentiment, adding “No pain, no gain.” There is no need to suffer through the localization process. It is possible to experience positive gains and receive concrete rewards with a properly planned and […]
When Simply Being Multilingual Is Not Enough: Using Bilingual Staff vs. Professional Translators & Interpreters
Translation is like a cleaning service – no one notices it when it is done well nor wants to pay for it, but it makes a big splash when things go wrong. It can be highly entertaining to find poorly translated Chinese menu items, like “Assorted Risk Dish / Spicy Bacteria Soup” or “Roasted Husband.” […]
How to Choose a Language Service Provider for Your Localization Project
Choosing the Right Localization Partner When embarking on the localization path, it is helpful to have a solid partner to help guide the way. Choosing the right one helps to ensure the client-vendor relationship is truly a partnership that is able to achieve mutual goals. LSPs vary in size, capabilities and specializations. Main types of […]
