While social distancing and COVID-19 health and safety measures are undoubtedly helping to curb the spread of the virus, it also means there are far fewer opportunities to speak with friends, family, co-workers and regularly interact with fellow human beings. Without that friendly handshake between colleagues, or a coffee break with friends, it’s understandable that […]
The Gender of Language: How Does ‘Gender Neutral’ Work in Different Languages?
The modern digital age has brought many new challenges, but it has also increased the speed and breadth of cultural change on a global scale like never before. While cultural and linguistic patterns are constantly evolving, the kind of monumental shift such as the complete gender neutralization of language would conceivably take hundreds (if not […]
Language Training for International Diplomacy and Business
Language and Cultural Competence — Essential Elements for Effective Communication “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”1 — Quote attributed to Nelson Mandela The Business of Language The languages that we […]
The Language of the Holidays: How Different Cultures Celebrate
December has arrived. While this year’s festive season may look and feel very different as we continue to make our way through the COVID-19 pandemic, that doesn’t mean the spirit of togetherness and celebration must diminish. “Different” doesn’t automatically mean “worse”. As the global language industry certainly appreciates, the world is full of richly diverse […]
Medical Translations: Why Language Services Will Be Vital to the Success of Any COVID-19 Vaccine
As 2020 has so effectively illustrated, a pandemic, ruthless and indiscriminate by nature, is capable of wreaking havoc across an entire globe. Multilingual communication has proven crucial in helping to prevent and counter widespread misinformation surrounding the COVID-19 pandemic. By keeping every citizen properly informed through clear communication in their mother tongue, we can alleviate confusion, […]
