Let’s face it, marketing translation gone wrong is every business’ worst nightmare, and no customer forgets marketing translation fails. Each and every time you embark on a new marketing strategy, your team has undoubtedly put significant effort into market research, figuring out how to resonate with your target demographic. Why let all of this [...]
With more than 6500 languages spoken in 195 countries throughout the world, each represents a population with their own unique customs, laws and political wants. This, coupled with the fact that there are 350+ languages spoken everyday in the United States; means it’s never been more important to be able to conduct public sector [...]
Throughout history, lack of access to adequate healthcare information has left the Limited English Proficient (LEPs) community vulnerable. The Great Pandemic of 1918 (Spanish Flu) illustrated racial and ethnic disparity in mortality rates that have echoed since. The SARS (Severe Acute Respiratory Syndrome) epidemic in 2003, despite its relatively quick containment, presented the same [...]
The A.C.A and Section 1557 The Affordable Care Act (ACA) is a healthcare reform law, introduced during theObama administration. The aim of that bill was said to focus on making healthcare insurance both more affordable and accessible to low-income families, while also lowering the economic cost of healthcare provision overall through supporting new ways [...]
If there are two things you’re told to focus on when trying to communicate with new audiences, it’s language and cultural differences. But what is language? What is culture? How do they interact in our brains? And, most importantly, is it possible to separate our native language from our cultural perspective? Language Language is [...]
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