The modern digital age has brought many new challenges, but it has also increased the speed and breadth of cultural change on a global scale like never before. While cultural and linguistic patterns are constantly evolving, the kind of monumental shift such as the complete gender neutralization of language would conceivably take hundreds (if [...]
December has arrived. While this year's festive season may look and feel very different as we continue to make our way through the COVID-19 pandemic, that doesn’t mean the spirit of togetherness and celebration must diminish. “Different” doesn’t automatically mean “worse”. As the global language industry certainly appreciates, the world is full of richly [...]
As 2020 has so effectively illustrated, a pandemic, ruthless and indiscriminate by nature, is capable of wreaking havoc across an entire globe. Multilingual communication has proven crucial in helping to prevent and counter widespread misinformation surrounding the COVID-19 pandemic. By keeping every citizen properly informed through clear communication in their mother tongue, we can alleviate [...]
The COVID-19 pandemic has left virtually no industry unaffected. From the ways we shop, the places we’re able to travel, to the ways in which we work and socialize with friends and family, almost everything has changed. It’s understandable to feel a loss of control, especially as it relates to achieving business growth l [...]
In today’s globalized world, it’s more important than ever for businesses to provide properly localized online content for consumers, no matter their location. International marketing is a key step for continuing business growth and for increasing stability. This is especially relevant for those businesses hoping to effectively compete in a post-pandemic economy. Yet too [...]
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